As the global economy rebounds and tourism reaches record heights, hotels are boasting more occupied rooms and higher rates. This is giving the industry an opportunity to consider a looming concern: Sustainability, upon which the future of their business rests. A recent campaign initiated by Nordic Comfort Hotel and Rainforest Foundation Norway seeks a modern-day solution to raising awareness of sustainability. The campaign’s goal is to push TripAdvisor to add sustainability as a rating choice in the same way that users rate service, food, value, and atmosphere…READ MORE
