Consumers’ Perception of ‘Healthful’ Broadens

It’s an ongoing challenge to keep up with the latest health trends in the food industry, but fortunately for restaurant operators, consumers’ definition of healthful food has broadened. It’s less about removing negatives or adding positives, and more about simply eating real food, officials at market research firm The NPD Group said. According to Winning Back Health-Conscious Consumers, a new report from Port Washington, N.Y., “healthy” is the No. 1 characteristic that consumers across all segments and nearly all demographics want to see more of on restaurant menus. Whether explicitly or implicitly stated, the survey reveals that consumers are seeking food that is “real.” READ MORE at National´s Restaurant News