Delegates at the Conference on Managing Sustainable Tourism Growth in Europe, organized this week by the European Travel Commission (ETC), were faced with an urgent call to achieve a balance between the needs of the tourism industry, travelers, local communities and the environment if they are to succeed now and in the future. That was the challenge set by Robert Andrzejczyk, President of the Polish Tourism Organization, in his opening remarks. The ETC Conference, hosted in the historic City of Krakow, was held in partnership with the Polish Tourism Organization and provided a forum for those in attendance to discuss innovative approaches on how to manage sustainable tourism growth.

Speaking ahead of the conference, Executive Director of the ETC Eduardo Santander outlined that “the aim of this conference is to discuss the causes and consequences of overtourism in Europe as well as to address some of the myths and misconceptions around the term. The long-term sustainability of growth in Europe requires a balance between economic, socio-cultural, and environmental sustainability. We want to highlight best practice and to evaluate a range of approaches that different destinations might find useful for their own cases.”

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