What Happens To Tourism When Apple Starts Naming Its Products After National Parks

It’s been a good year for Yosemite National Park. After the world’s biggest tech company decided to name its operating system “OS X Yosemite,” it sent a wave of free advertising to the California park. The data seems to show that this simple, gracious branding strategy had a meaningful impact on one of America’s most cherished national parks.

Read original article at washingtonpost.com

Facebook
X
LinkedIn
WhatsApp
Email
Connect with IGCAT

Recent Post

IGCAT - International Institute of Gastronomy, Culture, Arts and Tourism
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.