Speaking at the Global Tourism Economy Forum in Macao, Gloria Guevara, Chief Special Advisor at the Ministry of Tourism of Saudi Arabia, called for a transformative shift in the global tourism sector. She emphasized the need to redefine tourism’s role beyond leisure, positioning it as a powerful force for socio-economic development, peace, and cultural exchange.
Guevara highlighted tourism’s resilience during crises, its impact on job creation, and its potential to bridge cultural divides. She urged stakeholders to foster collaboration across sectors and borders, integrate sustainability principles, and embrace innovation to future-proof the industry.
The address underlined the importance of public-private partnerships and more inclusive narratives that prioritize local communities and long-term development. According to Guevara, the next era of tourism must be responsible, equitable, and guided by shared global values.
Read full original article “Gloria Guevara Declares the Need for a New Era for Global Tourism” at Tourism and Society Think Tank
Photo Credit: Rachel Claire, Pixels
