How to Buy Food: The Psychology of the Supermarket

“Going to the supermarket is never as simple as popping in for a carton of milk”. The simple fact of the matter is that going grocery shopping isn’t—and never was—as simple as you imagined, whether you’re on your own for the first time, or you’ve been shopping for a family of eight for 20 years. Sometimes it seems less like you’re going out to buy milk and bread than you’re buffeted by endless marketing, too many choices, and not enough information. Does the perky green label mean that this box of cereal is good for me? Are there certain expiration dates that are less important than others? Am I a bad mom if I buy frozen spinach for dinner? How do I know what kind of fish to buy? …READ MORE

Share via:

Facebook
X
LinkedIn
WhatsApp
Email
IGCAT - International Institute of Gastronomy, Culture, Arts and Tourism
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.