Valletta 2018 needs to set realistic targets to be successful, but being a European Capital of Culture may nevertheless transform not just the city, but its – and Malta’s – image abroad, according to cultural tourism expert Greg Richards. As Valletta prepares to showcase itself in little more than three years’ time, he argues that the most important consideration for a cultural capital is that people are clear about what they want to achieve and that, once they are, ensure that the processes and structures are in place to achieve their goals…READ MORE.
